COVID19 (Coronavirus) Small Business Help: Google offers $340 Million to Support Small Businesses
There is no doubt that COVID-19 has impacted small businesses all around the country. As of this week (4/6/2020), more than 6.65 million people have filed for unemployment in the United States. In the state of Louisiana, the unemployment number could reach as high as 44% compared to the rest of the country.
According to Statista, the economic damage caused by the novel coronavirus pandemic is largely driven by a fall in demand. This means that there are not consumers to purchase the goods and services available in the global economy.
What does this mean for small businesses? It's time to pivot and search for help. During a pandemic of this proportion, there are two types of small business owners; ones that pivot and ones the ride out the storm.
Business owners that pivot is more likely to come out of COVID-19 with momentum rather than fear and in survival mode. Part of pivoting during this pandemic is knowing what resources are out there to help you. Leverage Google's advertising budget is a great way to maintain interest in your brand even during a time of contraction.
What is Google Doing to Help Small Businesses During COVID-19?
Google announced this week that they will help Small Business Owners (SMBs) by offering credits for owners to use during the pandemic. The search engine giant is giving SMBs worldwide $340 million in ad credits. The credit can be used at any point until the end of 2020 across our Google Ads platforms.
Why is Google offering this free advertising credit?
Google says that the advertising platform helps small businesses which are the backbone of our communities. Small businesses represent 90 percent of all businesses and more than half of employees worldwide. COVID-19 has posed a challenge to these businesses and through ad credits, Google hopes to alleviate some of the cost to stay in touch with its customers.
Who is eligible for the credit?
According to Google, the ad credits will be available to small and medium businesses*, who advertise directly with Google or through partners, around the world with active accounts since the beginning of 2019.
Also, credits will be provided to SMB advertisers that have been active advertisers since Jan 1, 2019, and comply with all Google Ads terms and conditions.
How can Elevation Digital Marketing help with your Google credit?
The credit is set to expire on December 31, 2020, and will be available in your account in the next coming weeks. Our Google Ads team is part of the Google Partner network which means we're approved by Google to help implement your credit, manage, and grow your account.
We're here to help.
Running and managing a Google Ads account can be hard and requires a laser-focused strategy. Our dedicated Google Ads team is here to help.
Feel free and fill out the simple form below for a free thirty-minute chat about your account and how we can help you during these uncertain times.