For many construction businesses they know there’s a need to have a presence online, yet getting started can be overwhelming and confusing. However, even a busy team member can utilize these tips and tricks to help build the company’s web presence and begin bringing in higher quality leads through Google search.
Get Listed on Google Business
The first thing to do is to get listed on Google My Business, which will show your company on a map when specific keywords are searched. In some cases, a business may say “…but, customers don’t need to know where is office is located.” Even though the customers don’t need to come into your physical office your phone number and website will be listed here.
How do I get my construction company listed on Google My Business? The first step is to visit https://www.google.com/business/ and start the process which will involve entering the name, phone number, hours, etc.
Once your business information is entered you will need to verify you’re the proper business. Google will either mail or call to verify both the address and phone number. If information changes in the future you can log in to the account and make changes as needed.
Get More Reviews
After getting listed on Google My Business it’s time to get some reviews. Reviews can help customers determine which company they want to contact first. According to a recent survey, positive reviews make 73% of consumers trust a local business more.
Getting reviews can be easy, just get in contact with customers who have had a pleasant experience working with you. You can contact them directly and ask them to leave an honest review if your construction company provides quality work there won’t be an issue getting great reviews.
A common approach is to send a follow-up email asking a customer to provide some feedback on their experience. You can provide a link for them directly to your listing where they can provide a review.
Construction-Specific Directories
There are thousands of directories out there, and of course, some are better than others. Getting your construction company listed on the proper directories can bring in new backlinks, which help with Google rankings. Also, being listed on directories can help bring in referral traffic, or users who click on your listing from the directory.
The trick is to ensure you’re getting listed on quality, relevant directories. This means submit your site to sites that are related to your own if you have a construction company don’t get listed in a directory for gyms. Here are some construction directories to get started with.
Implement Tracking
Once you’ve started marketing your construction company it’s important to track how the campaign is performing. This starts with setting up Google Analytics, which is a piece of code that goes on the site and tracks users and other metrics. One important metric to track is conversions.
Each time a user performs a specific task on the site it will be tracked, these tasks can be filling out a contact form, downloading something, or making a phone call. Week to week review metrics to ensure your presence online is growing and bringing in new quality leads.
Start Blogging
Creating new content related to your company is a great way to show Google you are adding new, relevant content to your site. It’s also a great way to get news, help, and information to users. Businesses may think no one will read their blog or they don’t have much to write about. Content creation for a construction company can be simple if done right.
Creating a new blog post every other week is more than enough, and this content can be news in the industry. Mention trends or new projects you’re working on, this type of blogs are great for keeping customers in the loop of what’s happening with your business.
Go to your sales and customer service team and ask them what questions and concerns customers are asking. This is a great place to get started with blogging, these departments will have a great idea on common questions people are having.