Always ahead of the game, Google has developed a new set of digital marketing tools designed to provide everything the user will need to convert analytical data into reports that are not only informational but also easy to read and understand, using visualization data.

These reports are easily shared and can be customized to specific needs, allowing the user to select how the data will be presented to the viewer (charts, graphs, etc.), as well as providing the ability to change fonts, colors and add logos, together with other features.

Introducing Google Data Studio, a tool so versatile it even allows you to import Facebook data that has been compiled into a Google Sheet.

In fact, anything and everything you have on a Google Sheet can be imported to Google Data Studio to help create visually pleasing and easy to read reports.

As if all this were not enough, the reports are also dynamic, which means that any new information updated to the data source will also appear in any reports that use that specific source as a reference.

Why should I use Google Data Studio?

One of the biggest reasons why you should use Google Data Studio, other than the gorgeous marketing or analytics reports you can create with it, is the fact that not everybody possesses the skills necessary to work with the complex formulas and settings required to create the same types of reports in Excel or Google Sheets.

Additionally, Google Data Studio provides a wonderfully diverse template library, where the user will find a myriad of ideas, examples, tips, and tricks to help them improve their knowledge on how to use Google Data Studio to their best advantage.

Finally, Google Data Studio opens the doors to collaboration in ways never seen before. The same as with Google Docs, multiple people around the world can now collaborate in the creation and edition of a single dashboard.

This allows for the combination of data from multiple people while letting others add their analysis and context to create a final report that is not only useful but also provides input from several sources and minds.

In the end, this makes it easy for all parties involved to gain full insight into the specifics of the report in what is, in essence, true teamwork.

How can Google Data Studio help track my SEO?

Google Data Studio can easily track SEO from different sources through its visualization tools, which update automatically and new data is added. Its interactive data controls allow the user to choose what data it is they want to see.

For example, tools such as the date picker or location selector allow the user to view and analyze a website’s SEO driven traffic on a given date or in a specific country.

This will help the viewer determine whether changes should be made for certain locations or times.

Google Data Studio also has the ability to import data from Search Console, and because it does this automatically, it allows marketers to acquire SEO insights based on the visualization of performance data from Google Search, while comparing specific benchmarks, making it one of the most important analytics and digital marketing ROI tools on the market today.

How Do I setup Google Data Studio for my website?

To access Google Data Studio and set up a new dashboard to keep track of your website, simply visit Google Data Studio’s homepage and log in using your Google Analytics login information. There you can also find videos, tutorials, and an ample help section to assist you in creating your first report.

Once you set up Google Data Studio to optimize the number of leads you receive, you are going to want to start keeping track of those customers who choose to call you on the phone instead of filling out a form or purchasing directly from your site.

Phone calls are almost impossible to track manually, so a feature such CallRail’s conversation analytics suite can help you determine the quality of a lead through the use of duration reporting, machine learning, call metadata, and transcriptions.

Together with Google Data Studio, CallRail will provide everything you need to create a report that will help you determine the exact digital marketing ROI you are generating.

We live in a time in which all the digital marketing tools we can require have finally been grouped into a single suite, so don’t hesitate, if you are in need of digital marketing in Denver, give us a call and let us help you make the best of your marketing strategy.

Where do you go next? 

Data can be very overwhelming and Google did a great job to help business owners and webmasters take the numbers from your website analytics and provide a great way to visualize your data.

Avoid analysis paralysis and we’re here to help you get set up on Google Data Studio. Give us a call at 720-491-1442 or contact us for a free consultation.