Are you looking for new ways to generate qualified traffic your website?
The internet is now more competitive than ever before and executing an SEO strategy is no longer an option; it’s a necessity.
Most small businesses are discovering that staying competitive online can is a daunting task and business owners may not know where to start. Before you chat with an SEO expert, consider these website optimization tricks that you can carry out on your site today:
Keep up on your Blog
Maintaining your business blog is a fantastic way to improve your SEO, keyword rankings, and increase your online lead generation lead generation. Why is blogging critical to business growth? According to Factbrowser, more than 60% of U.S consumers say they’ve made purchases as a direct result of reading a recommended blog. Business blogging creates a channel in which your customers can get up-to-date news, promotions, and learn more about your company.
Be Active on Social Media
Social media takes the cake for being the preferred communication channel for your customers. When picking a particular social media channel to base your marketing strategy, first understand which channel is the best fit your customer.
Search Engine Journal recently stated that women have a 71% social media usage rate, while men came in at 62% in 2015. Social media is great way to connect with your customers, however, your social media presence will not improve your search engine optimization.
Perform SEO Keyword Research
Keyword research is at the heart of any well planned SEO strategy. Keywords help bridge the gap between Google and the user. Google makes it very easy for small business owners to conduct keyword search. Don’t commit one of the top SEO mistakes and skip researching your keywords; it’s a must-do. Below are the top three recommended tools to get you started performing keyword research:
- Google’s Keyword Planner Tool
- Keyword Tool by KeywordTool.IO
- Wordstream’s Google Keyword Tool
Track your Keywords
SEO is a game of inches and success means tracking. Once you dial-in your keyword research, it’s important to track your progress and how your keywords match up to your competitors. Ranking reports give a pulse on your digital marketing efforts and if you see a sudden drop in rankings, you may be experiencing a Google penalty.
Optimize your Google My Business
Google my Business is truly the heart of local search engine optimization. Without a Google My Business (also known as GMB), Google has no direction about what they should show your potential visitors in a search query. Claiming your business takes a few easy steps. Simply do a Google search for your business and see if it’s claimed. Follow the prompts and in a few minutes– you’re live on Google.
Consider a Local SEO Audit
The good news is, a local SEO audit can help you get a baseline to see where your business can improve and help you develop a local SEO strategy. Keep in mind that organic search engine optimization takes time, so it’s best to get started sooner rather than later to start seeing results.