Being a medical practitioner is busy work. The last question on your mind is likely: “How do I launch the best medical SEO marketing strategy to get more patients?” Yet, most patients are looking online before contacting a doctor.
Medical marketing, specifically medical SEO, is one the best tools to help potential patients find you. Here are a few tips to get your marketing strategy organized in the right direction.
Focus on your patients
When people look you up online, are your reviews saying you’re caring and kind, or do they rate you on your process? People want to know you’re a human being who says things such as: “When I experienced” or “My uncle had that same headache.”
This lets patients know you’re relatable and they’ll keep clicking. Medical SEO is the cleanest way to the top of the search. If you’re coming up, they’re clicking on you.
It also helps to post free videos. A snippet of advice on how you can help certain condition builds trust (not to mention your medical marketing).
Potential patients will seek out more of your videos, making your medical SEO results more powerful.
Who’s your target patient?
Do you have a specific age range in mind? What are their hobbies? What do they eat? The more you can define this person, the better for your medical marketing. Knowing who you’re looking for helps your SEO search.
Your future patient is already typing in the right words to find you, you just need to tell them who you help so they can catch you.
If you don’t know your target audience, this article has an excellent tool to help guide you.
Create an irresistible, no-obligation offer
Create an offer patients don’t feel attached to, but want to find out more about. Remember those videos we talked about? At the end of your video, make your information visible. Not only did you just do a free, mini consultation, they just looked into your eyes and know who you are.
Medical marketing is about relatability with your target audience. Speaking about video, YouTube traffic to hospital sites has increased 119% year-over-year.
Track your results
Simply put, you want to know what’s working. You’ve done all the work to have excellent medical marketing and medical SEO.
Now, use Google Analytics to track your data. Google makes it free and easy by going to this visiting the Google Analytics setup page.
Ask for reviews
Why not enhance your Google presence by asking your current patients for reviews on Google? This will enhance your Google or Google map listing. Check out this article for more on Google reviews.
Also, be sure to gather reviews from your current patients on social media. Remember this: social media isn’t just for youngsters anymore.
There are 27.4 million people over the age of 55 engaged in social networking, and 19 million of those use Facebook. Research indicates 42% of individuals viewing health information on social media look at health-related consumer reviews. Potential clients connecting with patients you already serve will help bring people into your office.
Next Step: Schedule a Free Consultation
You’re probably asking yourself, ” Where do I start?”. Please reach out for a free consultation to see if SEO is a good fit for you and your practice. Contact our office at 720-491-1442 to schedule a consultation.
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