The end of each year marks a time to review your budget and evaluate which marketing strategies worked and which didn’t live up to expectations.
2016 is coming to an end and it’s time to think about 2017.
Digital marketing will still prevail as one of the most effective ways to reach new audiences and ultimately grow your business.
Here’s a startling statistic– over 10.5 Billion dollars were spent on social media marketing from 2014-15. That 10 plus billion dollars generated over 60 Billion in revenue for companies.
With more and more millennials making big purchases and companies refresh their marketing plans- digital is in and it’s not going anywhere.
So what are the trends for 2017 in the world of digital marketing and what can we expect for the upcoming year? We’ll break it down and show you how to leap frog and stay ahead of your competition
Changing Google Algorithms
In 2016, we experienced Penguin 4.0 algorithm update, which updates in real time and evaluates the quality and quantity of sites that link back to your page. Google’s Penguin update also attempts to eliminate any spam on their search results.
There are a few ways to keep up SEO trends with Google Algorithm Updates. See our list of resources below:
Live Streaming Video
According to the Huffington Post, Mark Zuckerberg named 2016 as the “year of video” on Facebook, but marketers will need to implement live videos as part of their marketing strategy in 2017 to stay competitive. Whether you host an event, share videos behind the scenes, or host a Q&A session – live video is in an not going anywhere in 2017.
Growing your Audience Through Micro Influencers
You’ve probably heard the term “thought leader” and “influencers” thrown around by digital marketers. A component of a profitable digital content strategy is growing your community of brand advocates.
If you sell products online, it’s important to reach out to influencers that are trusted by your audience to give feedback about your product. There’s also an SEO benefit to influencer outreach.
Google evaluates the quality of the websites linking back to yours and if you’re trusted by people – you have a higher likelihood of achieving higher ranks.
There’s also an SEO benefit to influencer outreach. Google evaluates the quality of the websites linking back to yours and if you’re trusted by people – you have a higher likelihood of achieving higher ranks.
Automated Social Ads
If you produce content on social media and you’re not supporting your content with ads – you’re wasting your time. Reaching your audience organically on channels like Facebook and Twitter are pretty much dead. Ads are an absolute must in order to see any return on your investment.
The bright side is that especially Facebook ads are low in cost and very effective. Did you know that, according to Adweek, 32% of digital marketers spend more than 50% of their budgets on programmatic advertising? Below is an interesting chart that shows the investment in programmatic advertising since 2014. The numbers continue to grow.
Conclusion
Keeping up with social media and SEO is challenging, to say the least. Digital marketing is always changing and evolving with the times.
It’s important to keep abreast with the latest digital marketing trends or you may face losing your brand awareness and start to miss out on opportunities to gain new customers.
If you like this post, you may like how to create an SEO optimized blog post for your business.
Cheers to a great 2017!
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